6 Makeup Storage Tips

The Makeup Maximalist

So, you’re kind of obsessed with makeup—and your bathroom counter shows it. We feel you. Luckily, Weinstock has a plan of attack. “Pull out the products that you use every day and keep them together, either in a makeup bag, in a clear bin, or on an accessible shelf in your medicine cabinet,” she says. “The rest of the products should be organized and stored by category.”

The makeup minimalist


If your makeup collection consists of less than ten products, congrats—you’re a makeup minimalist, and organizing will be easy for you. “For smaller collections, I recommend keeping everything contained in one vessel,” Tidy Tova says. She says to store everything in a makeup bag or even tin can—this way, you’ll know exactly where everything is and your makeup will stay tidy.

The Makeup Organizer

How many times have you pulled out a thousand lipsticks before finding the shade you’re looking for… only to be left with lipsticks littered across your bathroom counter? (Hear, hear!) Tidy Tova says that you can fix this problem easily by storing lipsticks with the color tag facing up. “An old jewelry box can be a great container for storing lipsticks in this way,” she shares.


Separate Your Brushes

The easiest way to store your brushes is to place them in a glass jar or cup. Store them brush side up (obviously), and make sure to keep them away from your makeup products to keep them from getting dusty or dirty so quickly.


Try a Pouch

If you order makeup online, sometimes brands will deliver your goods in a clear, plastic, bubble-wrap material pouch. Do not throw these pouches away. Instead, you can use these pouches to store your single eye shadow quads.

“A clear plastic pouch works wonderfully for smaller, loose items like eye shadow quads,” she says. “When organizing, always try to invest in clear containers so you can easily see what’s inside.”

She thinks pouches are ideal for smaller items because you can easily sift (and see) through them.


 The Number One Rule

The most important thing to remember when organizing your makeup?Frequency of use. “It’s important to categorize your makeup based on how often you use it and to keep the products that you use more often super accessible,” Tidy Tova Weinstock explains.

Then, periodically go through the products in the pile that you don’t use as much and clear things out. “Women collect so much makeup and don’t realize that their expiration dates attached to all of them,” she says. “Keeping your collection down to the products that you love and use will simplify your morning routine.”


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